After a soft, subdued winter, we were ready for something different. The kind of different that feels like sunshine through your window, a bright lip, or a spontaneous outfit that just makes you smile.
Enter Bloom, a collection rooted in bold colour, playful energy, and a whole lot of joy!
A Return to Boldness
For us, Bloom felt like coming home. A love letter to the brighter, bolder summer collections that have defined Me&B over the years but with a fresh, elevated twist.
This season, we leaned hard into vibrancy. The design team was craving a collection that could turn the volume back up. Bloom does just that. It's expressive, confident, and rooted in what makes us us, prints that speak, colours that pop, and silhouettes that customers come back for again and again.
Our Hero Print: The Watercolour Floral
The centerpiece of the collection is our new watercolour floral print, a painterly celebration of saturated colour and organic shapes. It became the starting point for everything else.
From there, it only made sense to bring back two of our most-loved prints:
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The pink and red stripe: A Me&B signature. Loud, playful, and instantly recognisable.
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Blue gingham: A soft, nostalgic contrast that still packs a punch, and a new gingham variation that we haven't tried before!
These prints don’t just decorate the collection, they anchor it and allow the key staple items to fall into place around them
Familiar Silhouettes, Leveled Up
The wrap dress is back! But this time, it’s been refined, tweaked and elevated. With beautiful new buckle details and our best fit yet, it’s a piece we’re incredibly proud of. A summer staple that’s now in its third season, and only getting better.
We’ve also turned up the volume on graphic tees: bold, expressive, and unapologetically fun. These are the pieces doing all the talking, so you don’t have to!
Fun. Whimsical. Still Cool.
This collection was made to remind our customers not to take themselves too seriously. We wanted the pieces to feel lighthearted and a little bit playful, without losing that cool girl edge that our community loves. Think: volume without fuss, detail without drama.
Yes, it’s whimsical. Yes, it’s fun. But there’s still intention in every hemline, every sleeve and of course, every stripe.
Designed for EveryBODY
At Me&B, we’re always designing with our customer in mind. Whether you’re drawn to loud prints and bright colours, or love a quieter capsule piece, we’ve made sure that Bloom offers something for every kind of dresser. We're also hoping that this collection pushes our customers to venture outside of their style comfort zones, maybe reaching for those items that they would typically avoid - go bold and make a statement!
This collection was built on the belief that fashion should make you feel empowered, beautiful, and strong, whatever that looks like for you.
Bloom Is a Feeling
Bloom isn’t just about what you wear, it’s about how it makes you feel.
It’s the confidence to wear head-to-toe print. The joy of walking down the street in a dress that floats with you. The feeling of wearing something that’s truly you.
We hope Bloom gives you that feeling, and reminds you that joy is always worth dressing up for!
