ME&B IS LOOKING FOR A UNICORN
Creative Content Lead
If you dream in TikTok trends, have opinions about fonts, and can't scroll past a good piece of content without dissecting why it works keep reading. This one's for you.
Department: Marketing
Type: Full-time | Location: Cape Town | Level: Junior to Mid
About Me&B:
A South African women's designer fashion brand built by a mother-daughter duo, Betina and Kelly. Size-inclusive, trend-led, quality-obsessed and a whole lot of fun. We move fast, we make with personality, and we're looking for someone who wants their fingerprints all over the brand.
The Role:
Own the creative expression of Me&B across every touchpoint. From scroll-stopping content to campaign storytelling to paid media, you'll turn every collection launch into something people can't help but watch, share and shop. You'll take ideas from the first spark all the way across the line… concept to camera to published, with nothing lost along the way.
You Live and Breathe This:
• Obsessed with social: TikTok, Instagram, Facebook and whatever's next. You're already there before it's a thing.
• Trends are your language: You've seen the trend before it trends, and you know exactly how to make it Me&B.
• Scroll-stopping by instinct: You create content that makes people stop, watch to the end, and hit share.
• Shoot & edit end to end: Behind the camera, in CapCut, Canva or Adobe, you make it and you ship it.
• Storyteller first: You build content around the people behind the brand and make the community feel something.
Creative:
• Bring the vision to life: Take our Creative Director's vision a run with it across every launch.
• Design that sings: Elevate typography, graphics, layouts and motion.
• Everywhere, consistent: Design across social, email, paid and digital with one cohesive look and feel.
Campaigns:
• Big ideas: Develop storytelling for weekly launches and monthly campaigns people genuinely look forward to.
• Across the line: Roll campaigns out across social, paid, email, website and stores, start to finish.
• Partnership: Work closely with our Creative Director, Kelly and the Product team to bring collections to life.
Performance:
• Meta paid advertising (or willing to learn): Own planning, launch and optimisation.
• Creative testing: Develop and run ongoing testing strategies.
• Optimisation (or willing to learn): Adjust campaigns based on performance data.
• Insights (or building comfort with data): Use data to continually sharpen creative and results.
You're Our Unicorn If…
• You're genuinely obsessed with fashion, social media and storytelling. It's not a job, it's how your brain works.
• You have exceptional creative taste and a strong eye for design.
• You can create scroll-stopping content and take an idea from concept all the way to execution.
• You're comfortable behind a camera, in CapCut, Canva or Adobe.
• You're proactive, full of ideas, and commercially minded, driven by results, not just likes.
• You're highly organised and thrive when everyone wears multiple hats.
Why Me&B?
Work alongside our Creative Director on brand vision and Kelly on product storytelling, right at the heart of a women-founded South African fashion brand that designs locally, manufactures locally wherever possible, and exists to help women feel confident through fashion. Fast-paced, full of personality, and yours to shape.
ME&B · MADE WITH PERSONALITY
Applications close 17 July.
Send your CV to Robynne@meandb.co.za